Uses and Effects of mass media Chapter 2 focused on the various theories of communication and the effects that the tools of media have on the audiences. This chapter will focus on the several types of communication classified on the basis of the social group in which it takes place and upon the technical tools used for its facilitation. The various types are:
Number of Individuals with Internet Access: With a population of almost 24 million, Uganda is a country with 52 languages spoken by four major people groups: The country coverssquare Kilometers with 83 percent of the people living in rural areas.
Uganda's people have a relatively short life span— some 48 percent of the people will not live to see their 40th birthday. Half the population does not have access to clean water sources, which leads to a high occurrence of water-borne diseases such as typhoid fever and cholera.
Uganda is in a state of post-conflict recovery. The dictator Idi Amin is a household name in most parts of the world, although his term as national leader lasted only eight years. He was overthrown by the same person whom Amin himself toppled, Milton Obote, with the help on troops from neighboring Tanzania' People's Defence Force.
Obote's second regime endured from untilwhen the guerrilla fighter and next president, Yoweri Museveni, successfully concluded his rebellion and took power.
The country has enjoyed relative stability under Museveni, and has been welcomed for the most part back into the family of nations. However, northern parts of Uganda still experience military and political insecurity from rebellion promulgated by the Lord's Resistance Army, a Sudan-based insurgency group active in the Gulu, Kitgum, and Pader districts.
Nevertheless, Uganda has made gains in rebuilding important institutions such as a parliament, the police, the army, as well as the judiciary and the executive branches of government. The newspapers and magazines of Uganda have not increased as fast as the radio sector. New Vision is the country's leading daily.
Published by the New Vision Printing and Publishing Corporation, the paper has a print run of about 40, copies and a readership ofThe New Vision is 15 by 11 inches in size and averages 36 pages per issue, but can also reach as many as 60 pages in an issue.
Approximately 70 percent of the paper is news copy, with 30 percent of the space dedicated to advertising. Created inthe corporation is a government-owned company headed by European editor-in-chief, William Pike. The corporation also has several local publications.
Bukeddethe Luganda-language daily, distributes 20, copies per day; the Luo-language paper, Orumuriis published weekly in Runyankole; and the Ateso-language paper is called Etop. The government-owned New Vision Publishing Corporation is likely to be privatized in the first decade of the s because the government had placed increasing emphasis on divesting itself of its business activities.
In the New Vision Corporation employed full-time staff and an additional are contract workers. There are over vendors, who usually offer distribution services to multiple publications, can be considered indirectly employed by New Vision. Another giant in the newspaper industry of Uganda is the Monitoran independent daily.
It was started in by a group of editors and writers who defected from the Weekly Topic after coming into conflict with management policies. The Monitor grew from humble beginnings to become New Vision 's main rival.
The Monitor 's daily print run is 25, with a readership ofWith the same by inch format as New Visionthe Monitor averages 31 pages per issue, but can reach up to 50 pages. In an average issue 80 percent of space is committed to news copy, and the remaining 20 percent is sold to advertisers.
This brought an influx of capital and expertise to the Monitor as the Nation has been in the news industry for a much longer time.Public sentiment is everything. With public sentiment nothing can fail; without it nothing can succeed.
He who molds public sentiment goes deeper than he who enacts statutes or pronounces decisions. He makes statutes or decisions possible or impossible to execute.
President Abraham Lincoln One. - Impact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society.
Introduction. As access to diverse sources and formats for the production and distribution of information increases dramatically, the roles Youth Media can and should play in the 21st century and even what Youth Media is, remain unclear. Mass media is a prevalent tool in our society that is used to communicate with the general public.
There are many platforms for mass media. Today we have the newspaper, magazine, radio, television, and the Internet. Mass media also has a heavy impact on our view of society, our opinions on certain topics, education, and entertainment.
There are positive and negative influences of mass media, which we must understand as a responsible person of a society.
Before discussing the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing . COLLEGE OF ARTS & SCIENCES COMMUNICATION Detailed course offerings (Time Schedule) are available for. Autumn Quarter ; Winter Quarter ; COM Introduction to Communication (5) I&S/VLPA Introduces theories and research in communication.
Explores the myriad ways scholars approach fundamental issues of contemporary human communication.