How to write a good about us page

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How to write a good about us page

Who are these people visiting your About Us page? Is this a big company or small? Is it a public company, private or family-owned business?

how to write a good about us page

How long have you been in business? What makes your company special? What are its core values? Why should I buy from you and not from your competitor?

After all, this is the one place you can and should sing your own praises. This is your opportunity to tell the world why your company is awesome.

Customers visit your About Us page to peek behind the curtain and see the people running the show. As in most things, the best answer is to find the middle ground.

To avoid bragging or appearing pushy steer clear of hype. Instead offer a straightforward presentation of the facts and figures.

What benefits can you or your product provide that your prospects will value? If you can, quantify those benefits. Tell them what problem you solve. How do you make their life easier and better? Use your About Us page to tell your visitors what makes you unique including your experience, objectives and credentials.

Did you move to bigger facilities, acquire another company, or change your focus at any point? The prospective customer would talk with a sales person or business owner to learn about the company and determine if he felt comfortable doing business with them. One of the easiest ways to begin building trust?

Then visitors have a sense of how close, or far, you are to them. So simple and yet so many businesses neglect to do so. Every nugget of information you openly share helps inspire a little more trust.

A key function of your About Us page is to inspire trust in your company. Every conversion is an indication that trust has been won. Every new customer represents a person whose trust has been earned. Every return customer represents a person whose trust continues to be held.

Visualize your prospective customers. What are their wants and needs, their objections and hot buttons? Are you talking to a new mom with a baby?

Is your visitor an IT professional with high-level computer skills or a layperson with limited understanding of technology? Is he a senior citizen or a school-age child?

You can see how targeting each of these demographics would require a different approach in writing your copy. Consider your target customers as you write your About Us page.

What will excite them about your products?

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Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors.How to obtain vital records (such as birth certificates, death records, marriage licenses, divorce decrees, naturalization, adoption and land records) from each state, territory and county of the United States.

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Write a novel in a month! Track your progress. Get pep talks and support. Meet fellow writers online and in person. Return to Blog Home» Compose Your Most Important Website Pages / How to Write a Powerful “About Us” Page That Generates Business How to Write a Powerful “About Us” Page That Generates Business.

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