It seems that the whole business world is talking about digital transformation these days. Just look at the search trends for the term: As sexy as it is to speculate about new technologies such as AI, robots, and the internet of things IoTthe focus on technology can steer the conversation in a dangerous direction. Because when it comes to digital transformation, digital is not the answer.
Share on Facebook The consumer packaged goods industry is inundated with the next best thing, so when it comes to selling cosmetics in a saturated marketplace, businesses need to set their products apart with creative packaging, consistent branding and product positioning to make the most of their overall marketing strategy.
Marketing Directives in Your Business Plan Of all the categories that comprise your business plan, your marketing and sales strategy serves as the backbone for launching your product successfully into the marketplace. Give thought to your market penetration strategy -- comprising growth, distribution channels and communications, including any public relations -- prior to launching your cosmetic product.
Make the most of your marketing strategy efforts by further defining your product through packaging, branding and product positioning.
Creative Packaging Creative packaging is an important component to your marketing strategy that captures the overall look and feel of your product. Your cosmetics packaging also can go a long way in branding your business.
Be creative, but understand current trends. If simple, clear packaging is the latest trend cycle, adapt to it, using a bold but minimalist approach, rather than froufrou or glitzy packaging with lace, velvet and layers of embellished details such as ribbons, flaps, buttons or fabric cords.
Always include your logo on package designs and, if the package warrants it, company information such as your website or phone number. Branding Your Business As you continue to define your marketing directives, branding naturally comes into play.
For example, if you intend to market your cosmetic product as a fashion-forward, trendy brand, your marketing collateral should make good use of color and design that appeals to a younger demographic with smells and textures that are light and airy. Launching a luxury product aimed at an older demographic should have a traditional, opulent feel with richer fragrances and a thicker, fuller texture.
These factors lead to your cosmetic brand personality, an essential component that leads to product positioning in the marketplace. Product Positioning Take your marketing directives a step further by zeroing in on your core demographic and marketing to them. Small businesses can work to fully understand their core customers by using online marketing tools like Google Analytics, an interactive tool that details how your website is being used, including incoming search terms.
Knowing who is buying each product of your cosmetics line opens the door to highly-effective, segmented advertising -- an essential component to your overall marketing strategy. Digital Marketing and Influencers With a big portion of the cosmetics industry's demographics being tech-hungry millennials or Generation Y, it makes sense to market digitally.
By advertising yourself or with the help of influencers through social media, YouTube and suitable blogs, for starters, you create numerous places for folks born between and to soak up information about your beauty products.About United States Sugar Corporation.
U.S. Sugar is tangy and sweet. The company is a top US cane sugar maker and citrus grower. It produces up to , tons of refined sugar a year, nearly 10% of the nation's supply. Research and Development:After testing, the new product manager must develop a preliminary marketing strategy plan for introducing the new product in to the market.
The plan consists of three parts. The first part describes the target market's size, structure and behavior. Music-streaming giants Spotify Technology and Pandora Media see new audiences and possible profits with an expansion into podcasts—if they can figure out a solid business model.
Manhattan. Sure, video marketing is a valuable strategy, but the way you utilize it is just as important as the format itself. The good news is that there’s a LOT you can do with online video these days (for example, here are 10 simple video marketing ideas any one can use).
The role of textile and clothing industries in growth and development strategies Final Draft employment lies at the core of a development strategy for that country, while in other • Mauritius diversified from sugar into textile and clothing in the s and.
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