Shifting baselines

Build reporting and management tools to track and maintain program performance and reduce further risks. Conduct introspective analysis to identify lessons learned and opportunities for re-use and further program improvements.

Shifting baselines

Kering Bringing together diverse brands enjoy! They needed one central communication channel to bring a common sense of identity to all their people working across the different brands.


The first issue of enjoy! Change Agents were equipped to run over activity packed workshops around the world to gather input.

An intranet launch campaign followed, focused on encouraging collaboration behaviours and showcasing viral videos direct from their people.

Ensuring that those behaviours were more than just words would depend on Shifting baselines becoming part of day-to-day life for employees in widely differing operational roles. An essential element of this was building the behaviours in to performance management conversations.

We developed a range of engaging print and online materials to support managers and employees in discussing behaviours as a core part of their performance conversations.

We created a roadshow within a Network Rail van, which took an interactive approach to the Alliance Story inviting colleagues to share their ideas on how to improve train performance.

Integrated Program Solutions (IPS), Inc.

The programme caters for entry level through to seasoned communication professionals and combines face to face workshops, virtual learning webinars and one to one coaching to provide tailored learning. Aine Virgin Trains Aine Aine specialises in Change Communications having honed her skills working on high profile change programmes with some of the biggest brands.

Aine worked with the People Director to help drive this change, bringing together a cross-functional group and delivering an ongoing engagement model with defined workstreams and activities.

Shifting baselines

They want to be sure that what they are doing really does engage their people in what the business needs to achieve. For the past four years we have undertaken a review for Eurostar to measure the impact and success of its communication activities. Combining surveys, senior level interviews and front line workshops we provide analysis, insight and recommendations to help them strengthen their communications approach year on year.

We designed interactive workshops which collected data and insight on measures aligned to engagement drivers. These also underpinned the development of a communications dashboard that allows performance to be reported against clear targets, including a message counter, channel tracker and business outcomes.

We supported the Lloyds Bank transformation journey by undertaking pulse checks with frontline colleagues to understand how they were adapting to the new ways of working. The surveys provided an in-depth view of how the changes were being experienced and established clear baselines for engagement in the rebrand and revitalisation.

A key focus is ensuring leaders engage their own teams in what the business wants to achieve and role model the kind of organisation that RSA wants to be. We developed a range of learning tools to increase capability around storytelling, increasing leadership confidence and presence on social media, enabling courageous conversations, encouraging more productive team dialogues and communicating change.

The programme is supported by setting clear expectations for leadership communications and providing better access to social media channels. Bringing values to life Allianz Bringing values to life When Allianz Group defined a new set of organisational values, the UK organisation needed to ensure that everyone understood what the values.

We were asked to develop the approach and tools for generating a values conversation at Allianz that started with the senior leaders.

Shifting baselines

We used the annual leadership conference as an opportunity to launch the values and begin the conversation. To get delegates thinking, we designed an online pre-work activity posing challenges about the commercial impact of strong values.

During the conference, managers were introduced to the new values and provided with their pre-work results.

Thought-provoking dialogue posters were created for delegates to work through. Following the conference, leaders were given toolkits to enable them to confidently hold values conversations with their own teams.Read the latest articles of Estuarine, Coastal and Shelf Science at, Elsevier’s leading platform of peer-reviewed scholarly literature.

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Shifting baselines are the chronic, slow, hard-to-notice changes in things, from the disappearance of birds and frogs in the countryside to the increased drive time from L.A.

to San Diego. If your ideal weight used to be pounds and now it's , your baseline -- as well as your waistline -- has shifted. The mean for UAH is zero, as we would expect, since this is their defined baseline period.

Shifting the sources. So, now we can shift the sources to the same baseline period, using an 'offset' step. Author: Joseph Pfankuch Created Date: 2/17/ PM. Shifting Baselines is a poignant expos é of this fundamental yet sadly underappreciated truth, made both rigorous and credible through the skillful melding of traditional and natural history.

Shifting Baselines

A must read for everyone who cares about the status of fisheries, the state of our oceans, and the ideal of sustainability."/5(4). Daniel Pauly first elucidated the idea of shifting baselines in a Trends in Ecology and Evolution paper.

He wrote about the gradual accommodation of the disappearance of fish species, how each generation of fishers and marine scientists assumed that the current population of fish was the norm.

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